Malcolm "Mal" MacDougall
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Malcolm "Mal" MacDougall is a member of the following lists: Harvard University alumni, 1928 births and Copywriters.
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Details
| First Name |
Malcolm
|
| Middle Name |
"Mal"
|
| Last Name |
MacDougall
|
| Birthday |
21st August, 1928
|
| Birthplace |
New York City
|
| Died |
31st October, 2014
|
| Zodiac Sign |
Leo
|
Malcolm “Mal” MacDougall (21 August 1928 – 31 October 2014) was a prominent speechwriter and creative director from the advertising industry. He developed several high-profile advertising campaigns in the 1980s and 1990s, including Diet Coke's “Just for the Taste of It,” and successful campaigns for Revlon, Heineken, Titleist, Procter & Gamble, BMW and the State of Israel. His campaigns have won more than 100 awards worldwide, including multiple Clios, One Show Awards and Effies. He served as president and creative director at Christy MacDougall Mitchell, at Humphrey Browning MacDougall, at Lintas, at Ally & Gargano and at Hill, Holliday. Most recently, he was Executive Creative Director with New York-based ad agency Bodden Partners.
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