Marcio Moreira
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Marcio Moreira is a member of the following lists: 1947 births, People from São Paulo (city) and Marketing people.
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Details
| Birthday |
18th June, 2014
|
| Birthplace |
São Paulo, Brazil
|
| Died |
18th June, 2014
|
| Zodiac Sign |
Gemini
|
Marcio Moreira (born 1947 in São Paulo, Brazil – June 18, 2014) was a multi-cultural marketing executive who played an influential role in the globalization of advertising. In a 44-year career at McCann Erickson Worldwide (subsequently McCann Worldgroup), Moreira headed the agency's InterNational Team—referred to by The New York Times as a "daring experiment in the nascent science of worldwide marketing"—customizing global campaigns to address cultural nuances on a country-by-country basis. Moreira has been credited with accelerating the cross-border, or trans-nationalization, of brands.
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