Markus Kramer
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Details
| Occupation Text |
Author, professor at Cass Business School
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| Official Websites |
https://www.markuskramer.net
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Markus Kramer is a Swiss brand consultant and author. He is an honorary senior visiting fellow in strategic brand management at Bayes Business School. Kramer is the author of The Guiding Purpose Strategy: a Navigational Code for Brand Growth and a cocreator of both the Responsible Investment Brand Index (RIBI) and the Swiss Private Banking Identity Index.
