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| Official Websites |
https://rady.ucsd.edu/faculty-research/faculty/marta-serra-garcia.html
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Marta Serra-Garcia is a Spanish behavioral and experimental economist. She is the Phyllis and Daniel Epstein Chancellor's Endowed Faculty Fellow and an Associate Professor of Economics and Strategy at the Rady School of Management at the University of California, San Diego. Her research examines how information and incentives shape decision-making, honesty, and moral behavior, with applications to prosocial behavior and technology adoption. Serra-Garcia serves as Co-Editor-in-Chief of Experimental Economics and Associate Editor of the Economic Journal. Serra-Garcia's research has been covered by major news outlets, including The Wall Street Journal, The Guardian, The Daily Dot, Ars Technica, and the Times of San Diego.
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