Philip Kotler American Business
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Philip Kotler is a 94 year old American Business Professional born on 27th May, 1931 in Chicago, Illinois. Their zodiac sign is Gemini
Philip Kotler is a member of the following lists: 1931 births, Harvard University alumni and DePaul University alumni.
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Details
| First Name |
Philip
|
| Last Name |
Kotler
|
| Birthday |
27th May, 1931
|
| Birthplace |
Chicago, Illinois
|
| Zodiac Sign |
Gemini
|
| Nationality |
American
|
| Occupation Text |
Author, Marketing Professor and Consultant
|
| Occupation |
Business
|
| Official Websites |
http://www.pkotler.org/, http://pkotler.org
|
Philip Kotler (born 27 May 1931) is an American marketing author, consultant, and professor; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962-2018). He gave the definition of marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."
