PJ Pereira
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Details
| Occupation Text |
Advertising executive, screenwriter, novelist
|
| Music Genre (Text) |
YA
|
| Official Websites |
https://www.pjcaldas.com/
|
PJ Pereira is a Brazilian advertising executive and novelist and screenwriter writing under the pen name of PJ Caldas. He is co-founder and creative chairman of the Pereira O'Dell advertising agency. Pereira's agency's work includes high-profile campaigns for Intel, Toshiba, and Skype. As a novelist, his 2023 novel The Girl from Wudang: My Name Is Tigress and I Am Immortal. This Is My Story won the PenCraft Seasonal Awards for Science Fiction. In 2021, Pereira received the American Heritage Award by the American Immigration Council. He is the editor of "The Art of Branded Entertainment," (2018) the first book published by a Cannes jury. Pereira serves as a board member of the Ad Council, the Advertising Club of New York, and The One Club. His trilogy, Gods of Both Worlds, reintroduced the Yoruba Orisha to contemporary Brazilian culture and explored African-Brazilian traditions.
