Details
| First Name |
Prathap
|
| Last Name |
Suthan
|
| Nationality |
Indian
|
| Occupation |
Business
|
Prathap Suthan (Malayalam: ), known in Indian advertising industry circles as Pat, is the Founder and Chief Explorer of The Advisory - a brand consultancy and creative boutique based out of New Delhi. Suthan is also, concurrently, the Chief Creative Officer for iYogi. A Gurgaon based IT services company that offers remote tech support to global customers. Before joining iYogi, Suthan was instrumental in adding substantial value to brand Samsung, as the National Creative Director of Cheil Communications India. He quit the Korean agency in late 2010. Prior to Cheil, he was the National Creative Director of Grey Worldwide India. At Grey he worked on two highly discussed and talked about Indian advertising campaigns - 'India Shining' - the much discussed campaign for the NDA Government.</ref></ref> and the Indian tourism campaign - 'Incredible India'</ref></ref> He has also, while at Grey, worked on ONGC, SBI Credit Card, Hyundai, Aviva, Suzlon, Domino's Pizza, Indian Airlines, Ranbaxy, Wrigley's, Pedigree, Pernod Ricard, Philips, Haier, GE Capital, Genpact, Adani and several more. Before Grey he was with Mudra Communications between 1987–1995 and worked on clients like Reliance Industries, Vimal, Pioma Industries - Rasna, Ajanta Clocks, Alembic, NDDB - Dhara, GSL, Core Parenterals, GNFC etc. Suthan is also the person behind Alt Del - a national non-profit society set up in New Delhi to foster knowledge sharing, mentoring, training, and networking for professionals from the communication industry; including people from the media - press, television, plus PR, advertising, marketing, fashion, photography, films etc. This initiative has slowly picked up and is now being driven by a group from Delhi and Gurgaon. Suthan is known to write poetry, and is also an occasional commentator in the media. He contributes columns across newspapers and a few magazines on a clutch of subjects - especially advertising, politics and political communication.
