Robert G. Whitehead American Business
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Robert G. Whitehead is a member of the following lists: American businesspeople, American Roman Catholics and People from Houston, Texas.
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Details
| First Name |
Robert
|
| Middle Name |
G.
|
| Last Name |
Whitehead
|
| Full Name at Birth |
Robert George Whitehead
|
| Alternative Name |
Robert George Whitehead
|
| Birthday |
31st October, 1916
|
| Birthplace |
Fort Morgan, Colorado USA
|
| Died |
22nd February, 2007
|
| Place of Death |
Laredo, Webb County, Texas USA
|
| Zodiac Sign |
Scorpio
|
| Nationality |
American
|
| Occupation Text |
Businessman; Marketed Blue Star Ointment
|
| Occupation |
Business
|
Robert George Whitehead (October 31, 1916 – February 22, 2007) was a Texas businessman who created Quaker House Products, Inc., which produced and marketed the first-aid treatment known as "Blue Star Ointment"; some 50 million jars are sold annually in the United States. Whitehead was a marketing maverick who used an innovative memorable 10-second television commercial to sell Blue Star Ointment. These shorter ads cost less than a traditional 30-second commercial to both produce and air. Whitehead packed all the information into a shorter time frame to attract customers through the old marketing format of an auctioneer.
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