Ronald Reid's Three Topoi

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Reid's Three Topoi provide a basic framework for understanding pro-war rhetoric and propaganda. (1) Territorial appeals, (2) ethnocentric appeals, and (3) appeals to optimism characterize pro-war rhetoric. Reid also defines a fourth appeal, war aims. However, because this fourth aim supports the other topoi, it is often not identified as a separate category. Due to these appeals, “American presidents have been able to impart a positive value to [the nation’s wars] as well as justify the nation’s involvement." By understanding the persuasiveness of these appeals, Reid believes one can better understand wartime behavior.

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