Saifuddin Ahmed (academic)
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| Official Websites |
https://dr.ntu.edu.sg/items/bfb5112a-2f3f-49d2-8a08-3552ff71fcb1
|
Saifuddin Ahmed (commonly known as Saif Ahmed) is a political communication scholar and associate professor at the Wee Kim Wee School of Communication and Information, Nanyang Technological University (NTU) in Singapore. He is best known for demonstrating that the illusory truth effect extends to synthetic media, that is, repeated social media exposure increases the perceived credibility of deepfakes regardless of prior skepticism, and for identifying the inhibition effect whereby privacy concerns paradoxically suppress online political participation among already-engaged users.
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