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Stefan Stremersch is a member of the following lists: 1972 births, Emory University faculty and University of California, Los Angeles faculty.
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Details
| Occupation Text |
Professor and Consultant
|
| Official Websites |
http://www.mti2.eu
|
Stefan Stremersch (1972) holds the Desiderius Erasmus Distinguished Chair of Economics and a Chair of Marketing, both at Erasmus University Rotterdam, the Netherlands and is professor of Marketing at IESE Business School, Barcelona, Spain. His main research interests focus on innovation diffusion, marketing of technology and science, marketing strategy, new product growth, business economics of the life sciences and commercialization of new technologies. He is the scientific director of the Erasmus Healthcare Business Center and ECMI (European Center of Marketing and Innovation). Stremersch is also founder and director at The Marketing Technology and Innovation Institute (MTI²), a consulting company focused on helping companies innovate.
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