Tom Hardy American Designer
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Tom Hardy is a member of the following lists: 1946 births, Auburn University alumni and American industrial designers.
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Details
| First Name |
Tom
|
| Last Name |
Hardy
|
| Birthday |
30th November, 1945
|
| Nationality |
American
|
| Occupation Text |
Designer, university teacher
|
| Occupation |
Designer
|
Tom Hardy (born 1946) is an American design strategist, Professor of Design Management at Savannah College of Art and Design (SCAD). and former head of the Corporate IBM Design Program As corporate design advisor to Samsung Electronics (1996-2003) Hardy was instrumental in transforming their brand image from follower to innovation leader by creating a new brand-design ethos: "Balance of Reason & Feeling", and building significant global brand equity through judicious use of design strategy and management. While at IBM (1970-1992), he was an award-winning industrial designer and later served as corporate head of the IBM Design Program responsible for worldwide brand-design identity. His leadership contributed to the revitalization of IBM's brand image via differentiated design such as the iconic ThinkPad.
