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Apprentice contestant and former Miss Jamaica April Jackson reportedly enjoyed a secret four-month fling with the world's fastest man Usain Bolt.
The 26-year-old, who is currently competing with 15 others to become Lord Sugar's business partner, met the Jamaican sprinter through a mutual friend and they began dating in 2013.
Miss Jackson lives in Brixton, South London and the Olympic gold medallist would meet up with her when he was in the capital.
But despite the pair reportedly having strong feelings for each other, they ended the relationship due to Bolt's busy schedule.
A friend told the Sun: 'They were introduced in 2012 but it wasn't until the following year that they got closer and started to date.
'It was more than a fling and they developed feelings for each other. It was tricky because of Usian's busy schedule.
'Whenever he was in London they enjoyed going to clubs and having fun. They called it quits as Usain's work committments kept them apart.'
But despite the break-up, the sprinter and beauty queen are thought to have remained friends and were spotted together last summer at Mahiki, a favourite London nightspot of Prince Harry.
Miss Jackson was crowned Miss Jamaica in 2008 and also posed in a tiny bikini at the universal beauty pageant in Nha Trang, Vietnam.
When first appearing on the Apprentice last week, she even referenced her former boyfriend when talking about her chances of winning the show.
She said: 'I'm Jamaican. We come first - we win on the track and we will win in the boardroom.
The former beauty queen was also head of her school and previously lived in France and New York.
While living in Jamaica, she founded a successful event management company and a children’s charity and now runs a boutique in London.
In her interview for the show she drew comparisons on being involved in the pageant and appearing on the Apprentice.
She said: 'I was Miss Jamaica Universe. Clearly that makes me special. There is only a finite number of us.
'My friend was like you were Miss Jamaica 2008 - we are now in 2015. I was like honey, once Miss Jamaica always Miss Jamaica.'
However, in her first week she was saved from being fired despite being the project manager of the losing team.
She is still in the running to becoming Lord Sugar's business partner, with the winner receiving a £250,000 investment and a 50 per cent partnership deal.