1920 - 2019
Lester Wunderman American Business
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Lester Wunderman dating history
Relationships
Lester Wunderman was previously married to Susan Oakland (1975).
About
Lester Wunderman is a member of the following lists: American Jews, People from the Bronx and 1920 births.
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Relationship Statistics
| Type | Total | Longest | Average | Shortest |
|---|
| Married | 1 |
52 years, 4 months
|
-
|
-
|
|---|
| Total | 1 |
52 years, 4 months
|
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|
-
|
|---|
Details
| First Name |
Lester
|
| Last Name |
Wunderman
|
| Birthday |
22nd June, 1920
|
| Birthplace |
The Bronx, New York City, New York
|
| Died |
9th January, 2019
|
| Zodiac Sign |
Cancer
|
| Nationality |
American
|
| Occupation Text |
Advertising executive
|
| Occupation |
Business
|
Lester Wunderman (June 22, 1920 – January 9, 2019) was an American advertising executive widely considered the creator of modern-day direct marketing. His innovations included the magazine subscription card, the toll-free 1-800 number, loyalty rewards programs, and many more. He identified, named, and defined the term "direct marketing" in a 1967 speech at MIT, and was inducted into the Advertising Hall of Fame in 1998.
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